Chapter 1 - Section 1: Lagers' Popularity

Quick Lesson:
American Style Light Lager Dominates US Sales


Lagers are by far the best selling beer in the United States. Since beer sales information by brand is not readily available to the public we have to rely on the those who have access to the data to share it with us. According to The Hook Up, a Lubbock nightlife blog, the top 10 selling beers in the United States, according to Information Resources Inc, are all lagers, and more specifically, are mostly American Style Light Lagers:

1. Bud Light
2. Budweiser
3. Miller Lite
4. Coors Light
5. Corona Extra
6. Natural Light
7. Heineken
8. Michelob Ultra Light
9. Busch Light
10. Miller High Life

American Style Light Lagers are characteristically the cheapest, smoothest (or most watered down) and mildest (or most watered down) beer on the market, which is probably what makes them so popular. While a lot of people wouldn't necessarily stock their fridge full of any of these beers, even more people (including myself) certainly have no problem using these beers for beer pong or serving them at a large party. That got me to wondering ... when do YOU like to enjoy an American Style Light Lager?